Social norms are actions, behaviors, or ideals that fit the generalized mold that society holds as normal. Deviance from this mold usually results in the deviant finding his or herself in an unpleasant situation in which they are judged or looked at in an unsettling matter. This stems from the instinctive traits buried deep inside the human genome that cause people to see things that are different negatively or with apprehension.

According to Hackman, J.R (1992), “In psychology, an individual who routinely disobeys group norms runs the risk of turning into the "institutionalized deviant.” This means that the individual now goes against the grain, merely for the interest of being different or the shock factor that is received from society. That results in a group of people who do similar things that diverge from social norms, and therefore create their own form of social norms that society is slowly accepting and appreciating.

From this, the artists intentions were to capture social deviants in the groups that they roam in commonly referred to as hipsters, punks, and rebels. As more and more individuals transform to fit these groups, society accepts them as more and more normal. Therefore, the artist sought to convey these people interacting with sheep who fit society’s true norms.

Photography seemed, naturally, the most obvious choice as it captures the light of a situation in a drawing. Through this media, three people were captured one, an older southern woman with traditional southern dress, a middle-aged woman with mom jeans and a pastel colored polo, and several young girl with “punk” clothes, attempting individuality.

Through this piece, the message that was conveyed was, “Is true individuality possible?” This philosophical question seeks harsh into the human nature and threatens the institution that teenage angst has so carefully existed on for an extended period of time. Out of this comes correct understanding that through trying to be different from the crowd, one only more tightly conforms.

 
Social norms are group-held beliefs about how members should behave in a given context."
- Wikipedia
Plan:

Marriage -> Joining two people for life -> Reproduction -> Biological Human Purpose

Library -> Quiet -> People 

Restaurant -> Social eating -> People 


Groups may adopt norms through a variety of ways. Norms can arise formally, where groups explicitly outline and implement behavioral expectations. Laws or club rules serve as an example of this.[7] A large number of these norms we follow naturally such as driving on the right side of the road in the United States or not speeding in order to avoid a ticket. Many formal norms serve to provide safety to the general public.

However, social norms are much more likely to develop informally, emerging gradually as a result of repeated use of discretionary stimuli to control behavior.[4][8] Not necessarily laws set in writing, informal norms represent generally accepted and widely-sanctioned routines that people follow in everyday life.[9] These informal norms, if broken, may not invite formal legal punishments or sanctions, but instead encourage reprimands, warnings, or otheringincest, for example, is generally thought of as wrong in society, but many jurisdictions do not legally prohibit it."

Wikipedia

Deviance from Social Norms

Deviance is defined as "nonconformity to a set of norms that are accepted by a significant number of people in a community or society."[11] More simply put, if a group member does not follow a norm then he may become labeled as a deviants. In the sociological literature, this can often lead to him being considered the outcast of society. What is considered “normal” is relative to the location of the culture in which the social interaction is taking place. In psychology, an individual who routinely disobeys group norms runs the risk of turning into the "institutionalized deviant." Similar to the sociological definition, institutionalized deviants may be judged by other group members for their failure to adhere to norms. At first, group members may increase pressure on a non-conformist, attempting to engage the individual in conversation or explicate why she should follow their behavioral expectations


Group tolerance for deviation varies across membership; not all group members receive the same treatment for norm violations. Individuals may build up a "reserve" of good behavior through conformity, which they can borrow against later. These idiosyncrasy credits provide a theoretical currency for understanding variations in group behavioral expectations.[12] A teacher, for example, may more easily forgive a straight-A student for misbehaving than a repeatedly disruptive student who has past "good credit" saved up. While past performance can help build idiosyncrasy credits, some group members have a higher balance to start with.[12] Individuals can import idiosyncrasy credits from another group; childhood movie stars, for example, who enroll in college, may experience more leeway in adopting school norms than other incoming freshmen. Finally, leaders or individuals in other high-status positions may begin with more credits and be appear to be "above the rules" at times.[4][12] Even their idiosyncrasy credits are not bottomless, however; while held to a more lenient standard than the average member, leaders may still face group rejection if their disobedience becomes too extreme."

Wikipedia